About FabricDiary — Our Story, Our Founder, Our Craft
Our Founder
Madhav Fashion was founded in 2005 by Mr. Umeshbhai Dhirubhai Malaviya, a native of Pipariya, Amreli, Gujarat, with a lifelong passion for textiles and fashion manufacturing. What began as a proprietorship rooted in craftsmanship and hard work has, over two decades, grown into a diversified textile group serving fashion brands, designers, and garment manufacturers across the globe.
Mr. Malaviya's guiding principles — Commitment, Transparency, Teamwork, Ethics, and Integrity — continue to shape every part of the company's operations today.
Founder & CEO: Mr. Umeshbhai Dhirubhai Malaviya | Co-Founder: Mrs. Rekha Malaviya
From Madhav Fashion to FabricDiary
Madhav Fashion has been our parent manufacturing company since 2005 — the factory floor where every fabric is designed, woven, embroidered, printed, and finished in-house.
FabricDiary Pvt. Ltd. was built in 2025 as the dedicated B2B digital sourcing platform for that same manufacturing strength — giving designers, boutique owners, garment manufacturers, and exporters worldwide a single online destination to browse, sample, and order directly from the factory, with MOQs starting at just 1 meter.
Madhav Fashion = the factory & manufacturing heritage (since 2005)
FabricDiary = the online B2B storefront that brings that manufacturing directly to global buyers (since 2025)
What We Manufacture In-House
Everything sold on FabricDiary is produced at our own Surat facility — no middlemen, no outsourcing:
Embroidered Fabric — Schiffli, Beaded, Mirror Work, Sequins, Hakoba, and more
Digital Printed Fabric — pure and blended print fabrics across multiple base materials
Plain Fabric — RFD (Ready-for-Dye) and pre-dyed constructions
Jacquard Fabric — a newer addition to our manufacturing range over the last few years
Lace Fabric — trims and embroidered lace, made to order
Schiffli & Hakoba Fabric — specialty embroidery categories produced with dedicated machinery
This in-house control is what lets us offer factory-direct pricing, consistent quality, and custom development — from a single sample meter to bulk export orders.
Our Group
Madhav Fashion is part of a diversified textile and apparel group:
| Company | Focus | Leadership |
|---|---|---|
| Madhav Fashion | Core manufacturing (fabric weaving, embroidery, printing, dyeing) since 2005 | Mr. Umeshbhai Dhirubhai Malaviya |
| FabricDiary Pvt. Ltd. | B2B/B2C online fabric sourcing platform, since 2025 | Mr. Umeshbhai Dhirubhai Malaviya |
| Radhey Arts | Embroidery job-work & precision embroidery services | Mrs. Rekha Umeshbhai Malaviya |
| Mora Couture | Readymade Kurti manufacturing brand | Mrs. Nisha Malaviya |
Our vision is to position Madhav Fashion as a globally recognized textile powerhouse, offering unparalleled fabric solutions to designers, garment manufacturers, and industry leaders worldwide.
Manufacturing Facility
At Madhav Fashion, we combine tradition with cutting-edge technology to produce embroidery fabrics that set industry benchmarks. Our facility is equipped with advanced machinery and staffed by skilled designers and technicians, ensuring every fabric meets global quality standards.
We specialize in sequin fabrics, mirror work fabrics, all-dyeable fabrics, thread embroidery fabrics, lace fabrics, and exclusive men's wear Sherwani fabrics — along with home furnishing textiles including pillow cover fabrics.
Our Commitment to Nature
FabricDiary is not just a fashion brand — it's a responsible entity contributing to the preservation and empowerment of nature. Inspired by Madhav Fashion's support of organic cotton farming, we've taken steps to keep our operations eco-friendly and sustainable:
Sustainable Raw Materials — we prioritize eco-friendly, low-impact materials wherever possible.
Solar Power Initiatives — we are transitioning our manufacturing processes to solar energy to reduce our carbon footprint.
Women Empowerment
At FabricDiary, we are deeply committed to empowering women and creating opportunities for the less privileged. Our dedicated team of women staff work in a supportive, inclusive environment, with flexible working hours, skill development programs, and access to healthcare — helping them build independence, confidence, and financial stability.
See Our Manufacturing in Motion
Read more about our commitment to ethical and sustainable practices — explore our Social Responsibility initiatives.